Spruce interactive


Levantine Films

Custom Wordpress theme in collaboration with Permanent ADG.

Project Type: Wordpress Development

Launched: August 2012

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 Details

Levantine Films is the first product of Spruce’s collaborative partnership with Permanent ADG, an art & design group out of Minneapolis. Their mission is simple, and resonates with Spruce’s core values:

Permanent is a full service agency that merges the capacity of art with the functionality of design. We connect our clients with hand-plucked teams perfectly tailor-fit to specific projects, keeping the quality level high, the momentum fluid, and the overhead low. Through bold, thoughtful, and ambitious initiatives we produce fresh concepts that sit at the intersection of both art and design, creating borderless, unique solutions for a wide-range of clients.

Permanent came to us with Levantine Films nearing its final design stages, and passed the baton over to our team for WordPress development. The design was inspired by the paintings of Piet Mondrian, known for their geometric grids and swatches of solid color. Our challenge was in implementing these grids in such a way that the intersecting pattern of lines would continue in all directions for users with particularly large screens, but allow for laptop and tablet browsing without horizontal scroll bars. We settled on a layout with a fixed center column and flexible left and right columns, using CSS styles to create intersecting lines of varying thickness. The result is a site with a rather unique layout, boasting simplicity of concept and a clean but intelligent design.


Talk to Us

Wise men have said, "All good things must come to an end", and so it was with Spruce. We began our first project in 2006, and completed our last in Fall 2013. It's been a wonderful experience, but now it's time to begin the next adventure.

Though...we wouldn't want to leave you hanging, now would we? Here are our top recommendations for world-class branding, design, and web development:

  • Kristina (KJ) Parish and Beam Collective:
    KJ provided the artistic vision that allowed Spruce to succeed, and we still think she's the greatest designer in the entire world. She's started a new collective with some talented developers, and is covering much the same territory as Spruce--design and development all under one roof, with a caliber of service and professionalism seldom seen in this business or any other. If you like what you see on the Spruce site, then definitely get in touch with KJ at kj@beamcollective.com
  • Permanent Art & Design
    Permanent is a nationally recognized design & branding firm out of Minneapolis, MN. They've been a long term collaborator and strategic partner over the past couple years, and we'd recommend them for medium to large sized businesses/organizations who are serious about putting their best foot forward. In addition to design, Permanent offers strategy and marketing services, plus in-house and networked developers. For more information contact Joseph Belk joseph@permanentadg.com
  • Nate Thompson
    A freelancer, Nate reminds us of ourselves back in the day. Smart, communicative, and skilled, Nate is our recommendation for small to medium sized businesses/organizations who have sites built on Wordpress or other open source content management solutions. With a background in both design and development, he's a one-stop shop for most web-related tasks. You can get in touch at nate.a.thompson@gmail.com
  • Kevin DeBernardi
    Designer turned developer, Kevin is embarking on a freelance web career after working as the in-house designer at the Museum of the City of New York. He's adept at translating his design ideas into custom PHP code, and is constantly expanding his technical palette. Kevin's a good choice for projects that don't quite fit into the Wordpress mold, and that would benefit from a consistency of presence and vision from design through execution. Kevin can be reached at kevin@analoglifestyle.com