Custom theme development for an e-commerce strategy & consulting agency
Project Type: Web Development Details
Nine Lines is a wonderful example of how many features that might have once required images can now be coded using SEO-friendly HTML5 & CSS3. A collaboration with the talented and unique Amy Martino, we heavily leveraged Advanced Custom Fields to provide a completely custom administration experience for Nine Lines. While stock WordPress is limited to a single Title and Content area grouping, we added tabs to the administration, allowing Matthew & Katie to add new Stats & Testimonials without using HTML templates or other markup that could be susceptible to slip-ups. Instead, each content area is added as its own tab, and within those tabs are sections prompting them to add images, quotes, names, titles, or links as needed. It’s a simple and fluid system that’s accessible, adaptable, and robust.
On the frontend, Nine Lines makes use of some nifty tricks to display dynamic statistics in boldly formatted text while allowing each figure to remain fully editable by the client. If 2013 changes their “average annual growth among clients”, the folks at Nine Lines can easily update this text to reflect the new figures. All in all, this is a relatively compact site, beautifully designed and meticulously coded for both speed and accessibility. We’re excited to have met Matt & Katie, whose skills in e-commerce consulting and strategy have earned them teaching positions at General Assembly, and an impressive roster of clients. We’d highly recommend them for anyone selling goods online. They’re friendly too, so get in touch!