Spruce interactive


Nine Lines

Custom theme development for an e-commerce strategy & consulting agency

Project Type: Web Development

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 Details

Nine Lines is a wonderful example of how many features that might have once required images┬ácan now be coded using ┬áSEO-friendly HTML5 & CSS3. A collaboration with the talented and unique Amy Martino, we heavily leveraged Advanced Custom Fields to provide a completely custom administration experience for Nine Lines. While stock WordPress is limited to a single Title and Content area grouping, we added tabs to the administration, allowing Matthew & Katie to add new Stats & Testimonials without using HTML templates or other markup that could be susceptible to slip-ups. Instead, each content area is added as its own tab, and within those tabs are sections prompting them to add images, quotes, names, titles, or links as needed. It’s a simple and fluid system that’s accessible, adaptable, and robust.

On the frontend, Nine Lines makes use of some nifty tricks to display dynamic statistics in boldly formatted text while allowing each figure to remain fully editable by the client. If 2013 changes their “average annual growth among clients”, the folks at Nine Lines can easily update this text to reflect the new figures. All in all, this is a relatively compact site, beautifully designed and meticulously coded for both speed and accessibility. We’re excited to have met Matt & Katie, whose skills in e-commerce consulting and strategy have earned them teaching positions at General Assembly, and an impressive roster of clients. We’d highly recommend them for anyone selling goods online. They’re friendly too, so get in touch!



Nine Lines Admin





Talk to Us

Wise men have said, "All good things must come to an end", and so it was with Spruce. We began our first project in 2006, and completed our last in Fall 2013. It's been a wonderful experience, but now it's time to begin the next adventure.

Though...we wouldn't want to leave you hanging, now would we? Here are our top recommendations for world-class branding, design, and web development:

  • Kristina (KJ) Parish and Beam Collective:
    KJ provided the artistic vision that allowed Spruce to succeed, and we still think she's the greatest designer in the entire world. She's started a new collective with some talented developers, and is covering much the same territory as Spruce--design and development all under one roof, with a caliber of service and professionalism seldom seen in this business or any other. If you like what you see on the Spruce site, then definitely get in touch with KJ at kj@beamcollective.com
  • Permanent Art & Design
    Permanent is a nationally recognized design & branding firm out of Minneapolis, MN. They've been a long term collaborator and strategic partner over the past couple years, and we'd recommend them for medium to large sized businesses/organizations who are serious about putting their best foot forward. In addition to design, Permanent offers strategy and marketing services, plus in-house and networked developers. For more information contact Joseph Belk joseph@permanentadg.com
  • Nate Thompson
    A freelancer, Nate reminds us of ourselves back in the day. Smart, communicative, and skilled, Nate is our recommendation for small to medium sized businesses/organizations who have sites built on Wordpress or other open source content management solutions. With a background in both design and development, he's a one-stop shop for most web-related tasks. You can get in touch at nate.a.thompson@gmail.com
  • Kevin DeBernardi
    Designer turned developer, Kevin is embarking on a freelance web career after working as the in-house designer at the Museum of the City of New York. He's adept at translating his design ideas into custom PHP code, and is constantly expanding his technical palette. Kevin's a good choice for projects that don't quite fit into the Wordpress mold, and that would benefit from a consistency of presence and vision from design through execution. Kevin can be reached at kevin@analoglifestyle.com