Truth & Soul Records
Record label website and e-commerce platform.
Project Type: Web Development / E-Commerce
Launched: March 2012 Details
A Website With Soul
Truth & Soul records puts out the best in modern soul music, issuing sweet sweet tunes on 33 and 45pm record in addition to CD and digital. Despite their vintage approach to the music business, T&S wanted a modern website featuring digital downloads in multiple formats, customer registration, and numerous dynamic content streams. We helped them launch into the 21st century with a WordPress-powered e-Commerce platform that we custom rolled to suit their needs and aesthetic.
Coming To A Town Near You!
It’s a bummer when nobody comes to your shows. That’s why we built Truth & Soul their very own events calendar. It’s lean, it’s mean, and it lets people know when the Soul Train is passing through town. Each event is tied to an artist, so as you browse around the site, you’ll only see relevant events for a particular artist or album. On the events page itself, the entire table is sortable by column in both ascending and descending order. Events are populated using Elliot Condon’s Advanced Custom Fields, and we included a switch to automagically hide past gigs so the lovely folks at T&S can spend their time pressing wax and not tidying up database fields, ya dig?
We Don’t Do “Normal”
Most eCommerce platforms have a familiar structure that goes something like: Home > Category Page > Single Product Page. Well, in this case we bent the mold a bit. Hell, we broke it into tiny little pieces and ate it. The organizing principle on Truth & Soul is the album. Albums belong to artists, and songs belong to albums, so why not display this to visitors in a way that makes sense? Album pages offer LP, CD, MP3, and WAV purchases in addition to single track downloads. Each track is accompanied by an mp3 preview so you know which groove to drop the needle on when the LP hits your door.
Nobody Likes Data Entry
Or at least, we haven’t met anyone yet who does. That’s why we designed Truth & Soul for maximum efficiency. Each product is entered only once by site administrators. It’s then assigned to categories which we use to auto-populate features like the artist dropdown, catalog list, and even the main store page. Nothing is duplicated, and everybody goes home happy.
There’s so much news happening at Truth & Soul that they just had to have a killer blog. Much like with events, each news post is tagged with a relevant artist, which allows us to hit you with the latest and greatest about the acts you dig without letting any stray bleeps and bloops from all those other guys creep on in.