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We Grow Media

Branding and website for author, teacher, and blogger Dan Blank.

Project Type: Branding, Web Design & Development

Launched: January 2012

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 Details

Simple, Clean, Readability

When building a web platform for an author who teaches about web platforms and social media, it’s uber important to make the content as accessible and readable as possible. Students will come to these pages, potential speaking opportunities will be generated from reviewing the content, classes will be filled, and outreach will be made all from one place. Furthermore, like any smart business owner, the client wanted full control of the content on the site without the need to hire a development team for important and routine updates to the site. So…Spruce developed a robust custom platform for WeGrowMedia using WordPress, which gives the client the keys to craft all areas of the site to his heart’s desire.

We Grow Media Web Clip

We Grow Media Web Clip

We Grow Media Web Clip

The Quest for the Perfect Icon

Finding the perfect symbol to encompass everything about one’s business is no easy task. It takes weeks to months, in some cases, and even after a serious incubation period, it can sometimes be too much to make a final decision. The “We Grow Media” branding project was such a case, where after 10 rounds of logo developments, we ended up dropping the icon development and sticking with a text-based logo. But, the process for developing the icon was nevertheless an engaging and fun experience for team Spruce, so we invite you to explore some of the outtakes from the branding process for this project here and now.

We Grow Media Logo Outtake

First round after initial sketches… symbol development in the super-beginner phase. We knew we wanted to imply some kind of growth/connection symbolism but were working to develop an original icon that was both abstract and non-cheesy.

We Grow Media Logo Outtake

We Grow Media Logo Outtake

We Grow Media Logo Outtake

Further rounds and a zillion more icon brainstorms. These are just a few that made the cut for deeper thinking.

We Grow Media Logo Outtake

We Grow Media Logo Outtake

Eventually we landed on a symbol that we all felt pretty great about, but in the end, we settled for the text-only version below. Perhaps in some cases, less is more. But the process is always about exploring every idea until you eventually land somewhere you can really grow from.

We Grow Media Logo Outtake

Talk to Us

Wise men have said, "All good things must come to an end", and so it was with Spruce. We began our first project in 2006, and completed our last in Fall 2013. It's been a wonderful experience, but now it's time to begin the next adventure.

Though...we wouldn't want to leave you hanging, now would we? Here are our top recommendations for world-class branding, design, and web development:

  • Kristina (KJ) Parish and Beam Collective:
    KJ provided the artistic vision that allowed Spruce to succeed, and we still think she's the greatest designer in the entire world. She's started a new collective with some talented developers, and is covering much the same territory as Spruce--design and development all under one roof, with a caliber of service and professionalism seldom seen in this business or any other. If you like what you see on the Spruce site, then definitely get in touch with KJ at kj@beamcollective.com
  • Permanent Art & Design
    Permanent is a nationally recognized design & branding firm out of Minneapolis, MN. They've been a long term collaborator and strategic partner over the past couple years, and we'd recommend them for medium to large sized businesses/organizations who are serious about putting their best foot forward. In addition to design, Permanent offers strategy and marketing services, plus in-house and networked developers. For more information contact Joseph Belk joseph@permanentadg.com
  • Nate Thompson
    A freelancer, Nate reminds us of ourselves back in the day. Smart, communicative, and skilled, Nate is our recommendation for small to medium sized businesses/organizations who have sites built on Wordpress or other open source content management solutions. With a background in both design and development, he's a one-stop shop for most web-related tasks. You can get in touch at nate.a.thompson@gmail.com
  • Kevin DeBernardi
    Designer turned developer, Kevin is embarking on a freelance web career after working as the in-house designer at the Museum of the City of New York. He's adept at translating his design ideas into custom PHP code, and is constantly expanding his technical palette. Kevin's a good choice for projects that don't quite fit into the Wordpress mold, and that would benefit from a consistency of presence and vision from design through execution. Kevin can be reached at kevin@analoglifestyle.com