We Grow Media
Branding and website for author, teacher, and blogger Dan Blank.
Project Type: Branding, Web Design & Development
Launched: January 2012 Details
Simple, Clean, Readability
When building a web platform for an author who teaches about web platforms and social media, it’s uber important to make the content as accessible and readable as possible. Students will come to these pages, potential speaking opportunities will be generated from reviewing the content, classes will be filled, and outreach will be made all from one place. Furthermore, like any smart business owner, the client wanted full control of the content on the site without the need to hire a development team for important and routine updates to the site. So…Spruce developed a robust custom platform for WeGrowMedia using WordPress, which gives the client the keys to craft all areas of the site to his heart’s desire.
The Quest for the Perfect Icon
Finding the perfect symbol to encompass everything about one’s business is no easy task. It takes weeks to months, in some cases, and even after a serious incubation period, it can sometimes be too much to make a final decision. The “We Grow Media” branding project was such a case, where after 10 rounds of logo developments, we ended up dropping the icon development and sticking with a text-based logo. But, the process for developing the icon was nevertheless an engaging and fun experience for team Spruce, so we invite you to explore some of the outtakes from the branding process for this project here and now.
First round after initial sketches… symbol development in the super-beginner phase. We knew we wanted to imply some kind of growth/connection symbolism but were working to develop an original icon that was both abstract and non-cheesy.
Further rounds and a zillion more icon brainstorms. These are just a few that made the cut for deeper thinking.
Eventually we landed on a symbol that we all felt pretty great about, but in the end, we settled for the text-only version below. Perhaps in some cases, less is more. But the process is always about exploring every idea until you eventually land somewhere you can really grow from.