Spruce interactive

What We Do

We make ideas shine. Spruce is more than a small design & development studio...we translate “vision” into something tangible that will connect you to your audience regardless of format, on any device.

The Ship

For us, it’s all about process. Whether we’re building a website, app, or sketching logo concepts, we follow a process founded on the idea that everything has a “voice.” Take a peek at our process...

The Compass

It’s our job to find that voice and give it the best means of expression, regardless of what media that expression may be presented within. That’s right - we are media agnostic. Check out our skillz...


In our world, that means visual design and live implementation must speak the same language. The “voice” is the compass, the process is the ship, and all of us are just travelers. See a typical project path...

Our Skillz, Explained













Our Process


This is our time to get a clear picture of who you are and what you are doing today, as well as project out into an ideal future. In discovery mode, we’ll likely:

  • Meet you & your team
  • Research your industry
  • Learn as much as we can about you
  • Take a bunch of notes
  • Drink coffee & strategize
  • Build a mental picture
  • Ask many questions


We don’t think in terms of “make it look nice.” We’re thinking about designing the experience from start to finish. Our conceptual thinking and design process addresses the:

  • Message // Voice // Brand
  • User Experience
  • Language & Terminology
  • Features or Product Interaction
  • Structure & Layout
  • Visual Aesthetic
  • Admin Experience [CMS, User Guides]


We’re a sturdy crew of craftspersons who wholeheartedly enjoy translating our designs into live, fully-functioning user experiences. We like to build stuff with:

  • Wordpress
  • Responsive Layouts for Web & Mobile
  • Grids
  • Nice Fonts & Nice People
  • Paper, Pens, & Markers

Typical Project Path

While every project is unique and might need to veer off the beaten path a bit, the graph below demonstrates how a typical project might look.

Spruce Interactive Project Path

Interested in Working with Us?

Cool. We can’t wait to hear what you’re up to. Send us a message at info@spruce.it, or call Ben {ACCOUNT DIRECTOR} at 646.434.8322.

Talk to Us

Wise men have said, "All good things must come to an end", and so it was with Spruce. We began our first project in 2006, and completed our last in Fall 2013. It's been a wonderful experience, but now it's time to begin the next adventure.

Though...we wouldn't want to leave you hanging, now would we? Here are our top recommendations for world-class branding, design, and web development:

  • Kristina (KJ) Parish and Beam Collective:
    KJ provided the artistic vision that allowed Spruce to succeed, and we still think she's the greatest designer in the entire world. She's started a new collective with some talented developers, and is covering much the same territory as Spruce--design and development all under one roof, with a caliber of service and professionalism seldom seen in this business or any other. If you like what you see on the Spruce site, then definitely get in touch with KJ at kj@beamcollective.com
  • Permanent Art & Design
    Permanent is a nationally recognized design & branding firm out of Minneapolis, MN. They've been a long term collaborator and strategic partner over the past couple years, and we'd recommend them for medium to large sized businesses/organizations who are serious about putting their best foot forward. In addition to design, Permanent offers strategy and marketing services, plus in-house and networked developers. For more information contact Joseph Belk joseph@permanentadg.com
  • Nate Thompson
    A freelancer, Nate reminds us of ourselves back in the day. Smart, communicative, and skilled, Nate is our recommendation for small to medium sized businesses/organizations who have sites built on Wordpress or other open source content management solutions. With a background in both design and development, he's a one-stop shop for most web-related tasks. You can get in touch at nate.a.thompson@gmail.com
  • Kevin DeBernardi
    Designer turned developer, Kevin is embarking on a freelance web career after working as the in-house designer at the Museum of the City of New York. He's adept at translating his design ideas into custom PHP code, and is constantly expanding his technical palette. Kevin's a good choice for projects that don't quite fit into the Wordpress mold, and that would benefit from a consistency of presence and vision from design through execution. Kevin can be reached at kevin@analoglifestyle.com