Website for Animal Hospital, the musical works of Kevin Micka who performs both solo and with a 30 person guitar ensemble in Boston, MA.
Project Type: Web Design & Development Details
Animal Hospital is Kevin Micka, a musician from Boston, MA who typically performs solo looping himself as he plays various instruments, weaving together a truly incredible sonic experience for the listener. In the last couple of years, Kevin has adapted the music of Animal Hospital into a 30 person guitar ensemble performance complete with a string section and two drummers. The Animal Hospital Ensemble performs his looped compositions in real time to an enthusiastic audience positioned within the circle of musicians. It is a surround sound, immersive experience. The ensemble has performed at museums and most recently at First Night Boston. Here’s a photo:
Now…onto the site.
Spruce started working with Kevin to revamp his website in January 2013. With the ensemble getting more exposure, it was time to upgrade the site both visually and technically so Kevin could better represent the work he is doing while being able easily maintain the content.
First – we asked Kevin (with the help of drummer, Frank) to shoot a video of his crazy effects box. This is a custom box housing much of the sound that makes Animal Hospital what it is. So, we thought it should be included. The site starts with a silent video of the box, while Kevin’s hand moves in and out of the space.
Here, we begin to introduce the main sections of the site: Animal Hospital (the music, Kevin, the solo performances and press) and the ensemble (let’s call this the cherry on top…like Animal Hospital but on steroids). We wanted to keep these sections unified but different. The music is the same, but the experience live is not. It’s also a completely different beast when it comes to booking.
Both sections of the site consist of one long scrolling page, but each page is divided into sections (about, press, music, etc). The user can easily jump around or simply scroll and take their time to see it all.
Made with ♥ because we ♥ Animal Hospital & Kevin Micka.