Spruce interactive


Animal Hospital

Website for Animal Hospital, the musical works of Kevin Micka who performs both solo and with a 30 person guitar ensemble in Boston, MA.

Project Type: Web Design & Development

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 Details

Designed by KJ Parish : kjparish.com

Animal Hospital is Kevin Micka, a musician from Boston, MA who typically performs solo looping himself as he plays various instruments, weaving together a truly incredible sonic experience for the listener. In the last couple of years, Kevin has adapted the music of Animal Hospital into a 30 person guitar ensemble performance complete with a string section and two drummers. The Animal Hospital Ensemble performs his looped compositions in real time to an enthusiastic audience positioned within the circle of musicians. It is a surround sound, immersive experience. The ensemble has performed at museums and most recently at First Night Boston. Here’s a photo:


Now…onto the site.


Spruce started working with Kevin to revamp his website in January 2013. With the ensemble getting more exposure, it was time to upgrade the site both visually and technically so Kevin could better represent the work he is doing while being able easily maintain the content.

Built on WordPress with a serious helping from Advanced Custom Fields and Simple Events Calendar, a website was born.

First – we asked Kevin (with the help of drummer, Frank) to shoot a video of his crazy effects box. This is a custom box housing much of the sound that makes Animal Hospital what it is. So, we thought it should be included. The site starts with a silent video of the box, while Kevin’s hand moves in and out of the space.

Animal Hospital : Animal Hospital Ensemble : The Musical Works of Kevin Micka

AH Box Hand

Here, we begin to introduce the main sections of the site: Animal Hospital (the music, Kevin, the solo performances and press) and the ensemble (let’s call this the cherry on top…like Animal Hospital but on steroids). We wanted to keep these sections unified but different. The music is the same, but the experience live is not. It’s also a completely different beast when it comes to booking.


Both sections of the site consist of one long scrolling page, but each page is divided into sections (about, press, music, etc). The user can easily jump around or simply scroll and take their time to see it all.






Made with ♥ because we ♥ Animal Hospital & Kevin Micka.

Talk to Us

Wise men have said, "All good things must come to an end", and so it was with Spruce. We began our first project in 2006, and completed our last in Fall 2013. It's been a wonderful experience, but now it's time to begin the next adventure.

Though...we wouldn't want to leave you hanging, now would we? Here are our top recommendations for world-class branding, design, and web development:

  • Kristina (KJ) Parish and Beam Collective:
    KJ provided the artistic vision that allowed Spruce to succeed, and we still think she's the greatest designer in the entire world. She's started a new collective with some talented developers, and is covering much the same territory as Spruce--design and development all under one roof, with a caliber of service and professionalism seldom seen in this business or any other. If you like what you see on the Spruce site, then definitely get in touch with KJ at kj@beamcollective.com
  • Permanent Art & Design
    Permanent is a nationally recognized design & branding firm out of Minneapolis, MN. They've been a long term collaborator and strategic partner over the past couple years, and we'd recommend them for medium to large sized businesses/organizations who are serious about putting their best foot forward. In addition to design, Permanent offers strategy and marketing services, plus in-house and networked developers. For more information contact Joseph Belk joseph@permanentadg.com
  • Nate Thompson
    A freelancer, Nate reminds us of ourselves back in the day. Smart, communicative, and skilled, Nate is our recommendation for small to medium sized businesses/organizations who have sites built on Wordpress or other open source content management solutions. With a background in both design and development, he's a one-stop shop for most web-related tasks. You can get in touch at nate.a.thompson@gmail.com
  • Kevin DeBernardi
    Designer turned developer, Kevin is embarking on a freelance web career after working as the in-house designer at the Museum of the City of New York. He's adept at translating his design ideas into custom PHP code, and is constantly expanding his technical palette. Kevin's a good choice for projects that don't quite fit into the Wordpress mold, and that would benefit from a consistency of presence and vision from design through execution. Kevin can be reached at kevin@analoglifestyle.com