Website design and platform for Cisco Brewers, Nantucket. Makers of Whale's Tale Pale Ale, Triple 8 Distillery, and Nantucket Vineyard Wines.
Project Type: Website design and development Details
We were delighted to visit the crew at Cisco on the fine island of Nantucket in the fall of 2012 to talk about re-envisioning their website. Somehow, this bustling brewery, distillery, and winery (not to mention popular tourist destination) had been working from a Google site, and they made this work for about as long as possible. Growing brand recognition and distribution, especially of their popular beer brands (Whale’s Tale, Bailey’s Blond) required some major growth on the web.
So, we jumped in and built a robust platform allowing the Cisco team to easily catalog and display all of their beers, wines and spirits, plus everything regarding their tourism industry (events, tours, live music, merch, news, etc). Yes, there’s a lot going on in this site, but there’s a LOT going on at Cisco so we needed to focus on making a platform that both visually and structurally supported each of the three core product types (beer, wine, spirits), making them accessible all in one place, plus allow visitors to learn as much as possible about a variety of well known brands within each section, including where to find products locally, drink recipes…you name it.
Our solution was to design a clean, repeating visual structure that includes easy visual navigation of products. If you visit the beers section, for example, you can scroll easily through all beers and learn about each one of them either by clicking left/right navigation arrows, or by browsing through the visual navigation slider below each beer. Same goes for spirits, wines, and drink recipes.
Events are easily read and easily managed by the on-site team, and news updates feature an active Twitter stream. There are also a number of descriptive text pages and galleries, which follow the same basic format while focusing on easy readability of content.
We look forward to seeing how the folks at Cisco continue to grow in the beer domination department in the coming years, but mostly, we just can’t wait to visit them again so Ben can play some more Banjo while KJ drinks blueberry beer. *Sigh.