Spruce interactive



Art Direction, Design and Development for application website.

Project Type: Photography, Web Design, Web Development

Launched: August 2012

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 Details

Cureatr is a secure messaging app for the medical industry. Our goal in crafting the web experience for this app was to create a space which could easily communicate the features of the app in a clear and concise way for potential users and larger organizations.

Art Direction

We started by mapping out possible use scenarios. Then, we storyboarded these concepts for a photo shoot. Our staff photography, Tina McCarthy, took a variety of great photos, three of which we used within a rotating background on the core pages of the site.

Fun Usability and Information Architecture

The site is structured to display the key information in tabs which contain useful slides for each area of information (about, how it works, benefits, download). Many slides include screens of the app in use. Purely information pages have clear type hierarchies and are fairly minimalist.

Use Case Table

In order to communicate use cases, we hand tooled a table full of handy graphics which describe the types of users and data sharing experiences they might find the app useful for.

Talk to Us

Wise men have said, "All good things must come to an end", and so it was with Spruce. We began our first project in 2006, and completed our last in Fall 2013. It's been a wonderful experience, but now it's time to begin the next adventure.

Though...we wouldn't want to leave you hanging, now would we? Here are our top recommendations for world-class branding, design, and web development:

  • Kristina (KJ) Parish and Beam Collective:
    KJ provided the artistic vision that allowed Spruce to succeed, and we still think she's the greatest designer in the entire world. She's started a new collective with some talented developers, and is covering much the same territory as Spruce--design and development all under one roof, with a caliber of service and professionalism seldom seen in this business or any other. If you like what you see on the Spruce site, then definitely get in touch with KJ at kj@beamcollective.com
  • Permanent Art & Design
    Permanent is a nationally recognized design & branding firm out of Minneapolis, MN. They've been a long term collaborator and strategic partner over the past couple years, and we'd recommend them for medium to large sized businesses/organizations who are serious about putting their best foot forward. In addition to design, Permanent offers strategy and marketing services, plus in-house and networked developers. For more information contact Joseph Belk joseph@permanentadg.com
  • Nate Thompson
    A freelancer, Nate reminds us of ourselves back in the day. Smart, communicative, and skilled, Nate is our recommendation for small to medium sized businesses/organizations who have sites built on Wordpress or other open source content management solutions. With a background in both design and development, he's a one-stop shop for most web-related tasks. You can get in touch at nate.a.thompson@gmail.com
  • Kevin DeBernardi
    Designer turned developer, Kevin is embarking on a freelance web career after working as the in-house designer at the Museum of the City of New York. He's adept at translating his design ideas into custom PHP code, and is constantly expanding his technical palette. Kevin's a good choice for projects that don't quite fit into the Wordpress mold, and that would benefit from a consistency of presence and vision from design through execution. Kevin can be reached at kevin@analoglifestyle.com