Re-branding and development of a community-based do-it-yourself writing platform for authors.
Project Type: Branding & Web Design / Development Details
diyMFA is an exciting, community-based network for authors, which offers a variety of hands-on tools and inspirational articles which aim to help authors remain focused on and committed to the writing process. When we first met Gabriela Pereira, she was interested in rethinking the brand as a whole and bringing her blog (and core community) into a new era of increased sleekness both visually and functionally.
We began by mapping out the goals for the new visual direction, which was to remain friendly, but grow in sophistication and authority at the same time. The word “DIY” is often associated with building things that are tangible in a “pick yourself up by the bootstraps” kind of way. So naturally, some early sketches started trying to pull common tools into the mix to imply this level of self-driven hard work. But eventually, it became clear that the tool of the writer is, in fact, the pen and not the hammer, wrench or sword. The cat liked it, so we knew we were headed in the right direction. Included below is the resulting icon we landed on.
Next, we developed these symbols and logo concepts into vectors and awaited feedback. Early questions at this phase were focused on the relationship between the words “DIY” and “MFA” – which one should be dominant? How can we blend these two concepts together visually, essentially merging the “work hard, and do it yourself” vibe with the level of sophisticated education implied by the word “MFA.”
The client liked the interplay between the italicized lowercase “diy” and the uppercase, multi-toned “MFA” which brought us to our next phase: color. The finals are included here.
The multi-color version was determined to encompass the entire brand, while the other colors were sectioned off to represent 4 core sections: reading, writing, community, and tools. Each new section was also given a colored icon.
The site design uses these colors in a structured way, changing the branding colors when the user lands in the 4 core sections. Otherwise, the default multi-color version is displayed.
The site also includes a “writer igniter” a slot-machine-like idea generator that writers can use to get inspired. Simply hit the shuffle button, and the options seem almost endless.
Soon, diyMFA will be launching their new online store, which will feature tools and workshops for writers, so stay tuned.