Spruce interactive


Girls Rock Campaign Boston

Web design/development, & identity design for posters, t-shirts, and other printed event collateral for Boston-based branch of a national non-profit.

Project Type: Web Design & Development, Posters, Lanyards, T-Shirts

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 Details

Designed by KJ Parish : kjparish.com

Girls Rock Campaign Boston is a Boston-based non-profit organization that offers a volunteer run summer program that teached girls aged 8-17 to play instruments and start their own rock band. GRCB is part of the national Girls Rock Camp Alliance.

We first began working with GRCB when our lead designer KJ Parish volunteered to teach guitar to kids during the summer of 2011. KJ’s passion for this organization inspired Team Spruce to jump in and offer services in other areas as well, including design for both print, web, and even collateral.

The website was a major undertaking since GRCB is a highly popular organization with a huge volunteer base with ever-growing camper applications. It seems the numbers nearly double each year, and the organization was suffering from a lack of streamlined web technology to effectively communicate with their network of volunteers, campers, parents, and general public, and they needed a system that would allow them to accept online applications and process application fees. Our mission with the new site was to produce a new process – one that could better serve the organization’s needs for today, and grow with them in the coming years.

The new site process applications and allows administrators to manage both volunteers and campers, and application fees are accepted via Paypal. In addition, site administrators can also post news events, edit all pages on the site, and when camp sessions are over, they can be added to the “Yearbook” – an archived collection of photos, band names, posters, and information for that session.

*note: ”little rock band members” within the website logo were drawn by Jeff Czekaj.


Talk to Us

Wise men have said, "All good things must come to an end", and so it was with Spruce. We began our first project in 2006, and completed our last in Fall 2013. It's been a wonderful experience, but now it's time to begin the next adventure.

Though...we wouldn't want to leave you hanging, now would we? Here are our top recommendations for world-class branding, design, and web development:

  • Kristina (KJ) Parish and Beam Collective:
    KJ provided the artistic vision that allowed Spruce to succeed, and we still think she's the greatest designer in the entire world. She's started a new collective with some talented developers, and is covering much the same territory as Spruce--design and development all under one roof, with a caliber of service and professionalism seldom seen in this business or any other. If you like what you see on the Spruce site, then definitely get in touch with KJ at kj@beamcollective.com
  • Permanent Art & Design
    Permanent is a nationally recognized design & branding firm out of Minneapolis, MN. They've been a long term collaborator and strategic partner over the past couple years, and we'd recommend them for medium to large sized businesses/organizations who are serious about putting their best foot forward. In addition to design, Permanent offers strategy and marketing services, plus in-house and networked developers. For more information contact Joseph Belk joseph@permanentadg.com
  • Nate Thompson
    A freelancer, Nate reminds us of ourselves back in the day. Smart, communicative, and skilled, Nate is our recommendation for small to medium sized businesses/organizations who have sites built on Wordpress or other open source content management solutions. With a background in both design and development, he's a one-stop shop for most web-related tasks. You can get in touch at nate.a.thompson@gmail.com
  • Kevin DeBernardi
    Designer turned developer, Kevin is embarking on a freelance web career after working as the in-house designer at the Museum of the City of New York. He's adept at translating his design ideas into custom PHP code, and is constantly expanding his technical palette. Kevin's a good choice for projects that don't quite fit into the Wordpress mold, and that would benefit from a consistency of presence and vision from design through execution. Kevin can be reached at kevin@analoglifestyle.com