Madelin Adena Smith
Web design for Madelin Adena Smith, a talented life coach, writer, and astrologer.
Project Type: Web Design Details
Madelin Adena Smith is a talented life coach, writer, and astrologer. She came to Spruce looking for a way to present herself and her skills on the web in a cohesive way that felt true to who she is as a person. As a result, we worked closely with Madelin to create an “authentic voice” for the site design. We started by moodboarding and assembling a group of inspirational bits of design, color, typography. We then asked her to hand draw a host of symbols and creative elements which could be used in a collage concept for a parallax introduction on the home page of the site.
The result is a lovely composition that gracefully introduces Madelin to the visitor, presented in a layered visual experience surrounded by graphics and colors that feel very “at home” to Madelin herself.