The Legendary Horseshoe Tavern
Ticketfly website for The Legendary Horseshoe Tavern, an iconic music venue located in Toronto, Ontario which first opened in 1947.
Project Type: Web Design & Development Details
The Legendary Horseshoe Tavern is an iconic music venue located in Toronto, Ontario Canada which first opened in 1947. After working with the folks at Collective Concerts, who also do booking and promotions for the the Horseshoe Tavern (affectionately nicknamed “The Shoe”), we quickly jumped into a complete revamping of this site, including a visual overhaul supported by Ticketfly’s excellent concert ticketing platform backend.
The Horseshoe Tavern has a loose brand which is more understood than formalized in any graphic sense. It’s more of a feeling than a specified brand, so to speak. So the moodboard phase became an important step in the process of developing the new site to capture the right feel. We pulled together interior photography and built a visual scheme completely inspired by the raw physical space.
While the visual elements create a backdrop to the actual text and concert data on the site, we still wanted visitors to have a feel for the space: the divey aspects mingling with the sense of aged history and pride…the kind of place where bands have been leaving their sticker behind for years and years and no one removes their imprint on Horseshoe Tavern history. That’s the magic of “The Shoe” and we’re glad to have had some small part in contributing to it.