Spruce interactive


The Legendary Horseshoe Tavern

Ticketfly website for The Legendary Horseshoe Tavern, an iconic music venue located in Toronto, Ontario which first opened in 1947.

Project Type: Web Design & Development

 Details

Designed by KJ Parish : kjparish.com

The Legendary Horseshoe Tavern is an iconic music venue located in Toronto, Ontario Canada which first opened in 1947. After working with the folks at Collective Concerts, who also do booking and promotions for the the Horseshoe Tavern (affectionately nicknamed “The Shoe”), we quickly jumped into a complete revamping of this site, including a visual overhaul supported by Ticketfly’s excellent concert ticketing platform backend.

Horseshoe Tavern

The Horseshoe Tavern has a loose brand which is more understood than formalized in any graphic sense. It’s more of a feeling than a specified brand, so to speak. So the moodboard phase became an important step in the process of developing the new site to capture the right feel. We pulled together interior photography and built a visual scheme completely inspired by the raw physical space.

While the visual elements create a backdrop to the actual text and concert data on the site, we still wanted visitors to have a feel for the space: the divey aspects mingling with the sense of aged history and pride…the kind of place where bands have been leaving their sticker behind for years and years and no one removes their imprint on Horseshoe Tavern history.  That’s the magic of “The Shoe” and we’re glad to have had some small part in contributing to it.

Horseshoe Tavern » Concerts

Talk to Us

Wise men have said, "All good things must come to an end", and so it was with Spruce. We began our first project in 2006, and completed our last in Fall 2013. It's been a wonderful experience, but now it's time to begin the next adventure.

Though...we wouldn't want to leave you hanging, now would we? Here are our top recommendations for world-class branding, design, and web development:

  • Kristina (KJ) Parish and Beam Collective:
    KJ provided the artistic vision that allowed Spruce to succeed, and we still think she's the greatest designer in the entire world. She's started a new collective with some talented developers, and is covering much the same territory as Spruce--design and development all under one roof, with a caliber of service and professionalism seldom seen in this business or any other. If you like what you see on the Spruce site, then definitely get in touch with KJ at kj@beamcollective.com
  • Permanent Art & Design
    Permanent is a nationally recognized design & branding firm out of Minneapolis, MN. They've been a long term collaborator and strategic partner over the past couple years, and we'd recommend them for medium to large sized businesses/organizations who are serious about putting their best foot forward. In addition to design, Permanent offers strategy and marketing services, plus in-house and networked developers. For more information contact Joseph Belk joseph@permanentadg.com
  • Nate Thompson
    A freelancer, Nate reminds us of ourselves back in the day. Smart, communicative, and skilled, Nate is our recommendation for small to medium sized businesses/organizations who have sites built on Wordpress or other open source content management solutions. With a background in both design and development, he's a one-stop shop for most web-related tasks. You can get in touch at nate.a.thompson@gmail.com
  • Kevin DeBernardi
    Designer turned developer, Kevin is embarking on a freelance web career after working as the in-house designer at the Museum of the City of New York. He's adept at translating his design ideas into custom PHP code, and is constantly expanding his technical palette. Kevin's a good choice for projects that don't quite fit into the Wordpress mold, and that would benefit from a consistency of presence and vision from design through execution. Kevin can be reached at kevin@analoglifestyle.com